When Will Canon Go Green?

Update: Saw the website. Kind of too much contents and not very structured for me to checkout. Couldn't access the Flash showing what green photos others have uploaded. All I see was 64 more... more of what? 64 more people to upload? 64 more before it is closed? Anyways, bravo for Canon to take the step to go green.

Saw the advertisement in The Sun newspaper this morning. Saw the advertisements on billboards along the road on the way to work but when I went to the website, all I got was a coming soon... later today, I suppose.