Did you know? 75% of IKEA's images are CG!

It never crossed my mind, not even once, that all those images of room furnishings in IKEA's catalogues were 3D renders... until now! The first product done this way was in 2006 while the first super realistic "fully furnished room" was in 2010.

With traditional photography, you need to have prototype furniture being built in different parts of the world shipped over so it can be photographed. Everything needs to be there on time and it can be logistically difficult, expensive and not that environmental. Then if there are changes everything needs to be re-shot. With CG re-creations of pieces, it removes a lot of this difficulty.

via CGSociety thru BlenderNation.