Have you seen the Digi advertisements on TV lately? Notice the yellow round and chubby guys running around? It seems they are called "Yellow Coverage Fellows" and Digi's promotions attracted more than just customers. According to Star Online Nation "Little Rachel Chan gets to meet DiGi’s ‘yellow men’ ", little Rachel Chan was so mesmerised by these guys that she wrote a letter to Digi asking the YCF to follow her to school (the YCFs are portrayed to follow people around in the ads).
Guess what? Digi responded and got two YCFs to go to school with her! They took her in an MPV and while at the school why not entertain the other kids as well? They handed out goodies to the others and also did what Rachel called the "boing-boing" dance.
Now that is cool marketing! And coming today marks another interesting launch: Digi's new Prepaid Fu-Yoh! Possibly another word that will be uttered as often as "wah lau eh!"
Digi's website: http://www.digi.com.my/
ps. I have friends and colleagues that laugh out loud whenever we mention theDigi advertisment about feng shui. :D
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